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TERRA Staffing Group Announces Rebranding to Strengthen Future Growth

TERRA Staffing Group Announces Rebranding to Strengthen Future Growth

Everett, WA— October 1, 2024 — TERRA Staffing Group, along with their partner ASG Staffing, proudly announces the company has rebranded under the name Verstela. This significant step marks a new chapter in the company’s storied history, embracing both its legacy and its future aspirations. 

A New Name for a New Era 

The decision to adopt a new brand identity is an important milestone in the company’s evolution from a Pacific NW-based regional staffing firm to its current status as one of the fastest-growing, largest industrial staffing firms in America. “This isn’t just a change of logo or an update of our website; this is about aligning our brand with the aspirations we have to expand our mission of creating success stories on a larger scale,” said Greg Lambert, CEO. 

Our Journey: Hard Work and an Audacious Mission 

Founded four decades ago by Betty Neighbors, TERRA Staffing Group started with a simple but powerful mission: to succeed by helping others succeed. From an entrepreneurial founder to a national entity recognized year after year as one of the best firms in the industry, the company’s growth has been fueled by relentless dedication and a commitment to empowering success for both individuals and businesses alike. 

Looking Forward: Growth and Expansion 

In early 2023, TERRA took a strategic private equity investment from Hastings Equity Partners and, six months later, acquired Midwest-based ASG Staffing, nearly doubling the company’s size and significantly expanding our capabilities. “As we look to the future, our new brand will reflect our ongoing commitment to the industries we serve and the people who make our success possible,” explained Greg Lambert. 

Continued Commitment to the People We Serve  

Verstela remains dedicated to the core principles that have defined its success: hard work, accountability to those we serve, and an unwavering commitment to service. Our rebranding represents our pledge to continue delivering exceptional solutions and support to the clients and job seekers we are privileged to serve and to create even more opportunity for our staff. 

About Verstela (formerly TERRA Staffing Group) 

Verstela is a leading provider of temporary, temp-to-hire, and direct hire staffing services across a variety of industries. From manufacturing, warehouse, and industrial to administrative, accounting, and professional roles, we deliver tailored staffing solutions that drive results. 

This commitment to delivering meaningful outcomes and providing exceptional service has consistently earned us a spot on the Best of Staffing® list and places us in the top 2% of staffing firms in North America. 

For more information about Verstela and our services, visit www.Verstela.com.

Contact: 

Jenifer Lambert
Chief Strategy Officer
Verstela
206-264-1021
Jenifer@Verstela.com 

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